MAM Baby MAM Easy Start™ Anti-Colic Bottle

Positive opinion
Institute of Mother and Child

Opinion No .: op-5561/2023

Release date: 30.11.2023

Producer: MAM Baby Polska Sp. z o. o 

Brand: MOM Baby

Product type: ,

Age range: ,

Review

Documentation assessment: Positive

Expert sensory evaluation: Positive

In-use test: 4.7

Overall Rating: Positive

Product description

MAM Easy Start Anti-Colic anti-colic bottle with a silicone teat and anti-colic system, it is intended for feeding newborns and infants. Available in four different capacities: 130 ml, 160 ml, 260 ml and 320 ml, ze pacifier in four sizes: 0, 0+, 2+, 4+, of which size 0 was developed especially for newborns.

Soft silicone pacifier with surface SkinSoft™ with a flat shape imitating the mother's nipple and A cover to protect the bottle with a measuring cup function makes it convenient to use and easy to clean. Additionally, thanks to the self-sterilization function in the microwave bthe utelka is easy to clean.

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MAM Easy Start Anti-Colic anti-colic bottle provides optimal protection against colic for parents, facilitating the transition from breastfeeding to bottle feeding. Its innovative design with a ventilated base allows liquid to flow smoothly for babies, ensuring comfortable and uninterrupted drinking. A valve in the base eliminates the formation of air bubbles and foaming of the liquid, minimizing the risk of the child swallowing air. Additionally, a clear scale on the bottle makes it easier to control the amount of liquid consumed.

Main features

  • Anti-colic effectithe bottom of the bottle is equipped with a food-venting membrane
  • Anatomical shape of the pacifierithe flattened teat imitates a nipple
  • Made of high-quality raw materialsiresistant to frequent washing and sterilization
  • Self-sterilization function in the microwaveia convenient and simple way that does not require additional accessories
  • Attractive design i made in subdued colors and decorated with delicate graphics
  • Safeitested in certified laboratories, free of BPA and phthalates

Scope of the Opinion

The purpose of issuing opinions at the Institute of Mother and Child is to assess the product in terms of general safety, health and development of users.

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During the subsequent stages of the assessment, the safety of the raw materials included in the product is checked, e.g. through a detailed analysis of the qualitative and quantitative composition of the product. The correctness of the intended age and functionality of the product are also verified, i.e. practical application and the degree of implementation of the product's functional characteristics declared by the manufacturer, as well as the level of user satisfaction. 

Assessors

An expert team composed of:

Elzbieta Radkowska

Neurologist at the Laboratory of Speech Pathophysiology and Endoscopy of the Upper Airways, Institute of Mother and Child

Gabriela Lorens

Neurospeech therapist, Castillo Morales Concept Therapist, Consultant at the Neonatology and Neonatal Intensive Care Clinic, Institute of Mother and Child

Jagna Szulc-Kamińska

Midwife, Expert in issuing opinions on utility products at the Institute of Mother and Child

Users

20 people registered in the research panel of the Institute, mainly from the medical and scientific staff and the administration of the Institute, who are parents or guardians of infants and children qualified for the study in accordance with the result of documentation evaluation and study criteria.

Study details

Stage I - Documentation assessment

The first stage of product evaluation bMAM Easy Start Anti-Colic anti-colic bag confirmed the general and health safety of the product for the user group declared by the manufacturer, based on the documentation required from the manufacturer.

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A detailed analysis of the product and the origin of raw materials was performed, including the results of tests from accredited laboratories confirming their safety. The authenticity of the attestations and certificates of analysis in the scope of the declared product characteristics was verified. All aspects affecting the final quality and safety of the product have been thoroughly analyzed. The documentation of labels and instructions for use was also assessed.

Product evaluation criteria

  • Compliance with applicable standards/regulations
  • Safety of raw materials i(including origin)
  • Safety of the production process
  • Packaging safety
  • Instructions for use
  • Ecologyi (raw materials, production, packaging, recycling)
  • Innovation
  • "Polish product" i(production, ownership)
  • Otheri(additional certificates, awards)

Stage II - Expert sensory evaluation

The subject of expert sensory evaluation were the product properties of utility and functional character influencing the user's developmental safety and suitability in everyday use.

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The assessment was carried out on product samples by a team of field specialists, based on the knowledge and experience possessed by experts, current research results, guidelines of field consultants and recommendations of scientific societies as well as applicable legal provisions and subject regulations.

Product evaluation criteria

  • Appearance iaesthetics, visual attractiveness of the product, colors, shape
  • Product design and dimensionsiconstruction, fastening method, dangerous elements, additional elements, dimensions adaptation to the functional values ​​declared by the manufacturer, the age of the recipients and their development needs
  • Production qualityicareful sewing, finishing, quality
  • Sensory perception
  • Security igeneral, health, development
  • Hygiene imanner and ease of cleaning
  • Functionality and comfort of useiintended use, suitability of the product in everyday use, implementation of the functions declared by the manufacturer, age category, ease of use
  • Instructions for useirange, affordability
  • Package imarking, raw material, execution, environmental friendliness, recycling
  • Overall assessmentiexpert assessment against the market category

Elzbieta Radkowska

Neurologist at the Laboratory of Speech Pathophysiology and Endoscopy of the Upper Airways, Institute of Mother and Child

The material from which the bottle and teat are made is pleasant to the touch and smooth. Made of safe, certified raw materials. The plastic of the bottle is stiff and does not dent. The product elements connect together properly. The advantage of the bottle is the widened bottom, which makes it easier to grip and maneuver the bottle. The pacifier is suitable and properly profiled, but for children younger than 4 months. For older children, it is too short and flat, which may result in incorrect gripping and excessive stimulation of the biting reflex.

Gabriela Lorens

Neurospeech therapist, Castillo Morales Concept Therapist, Consultant at the Neonatology and Neonatal Intensive Care Clinic, Institute of Mother and Child

The shape of the bottle allows it to be comfortably held by the parent/guardian, and later also by the child independently. The individual parts fit together well. The bottle is made of child-safe, non-toxic raw materials. All elements can be washed at high temperatures. The bottle vents very well during feeding. The membrane in the unscrewed bottom of the bottle equalizes the pressure inside the bottle very well, thanks to which the child generates the same compression force when eating a portion of milk. The possibility of self-sterilization in a microwave is a quick and cheap way to maintain proper product hygiene. The pacifier is flexible and flat, well suited to the oral cavity of an infant with proper muscle tone.

Jagna Szulc-Kamińska

Midwife, Expert in issuing opinions on utility products at the Institute of Mother and Child

The plastic from which the bottle is made is pleasant to the touch, with contours for comfortable holding and irregularities that provide an anti-slip effect when in hand. Venting the bottle through the bottom is a good solution. Assembling the bottle requires precision and more attention than standard ones, otherwise leaks may occur. The 260 ml and 320 ml bottles seem to be too capacious for the needs of infants of the age for which they are intended and therefore may be too large and heavy for the child to hold on his own.

Stage III - Application testing

The purpose of the third stage of product evaluation was the confirmation of the safety of use and the assessment of the product properties declared by the manufacturer during operational tests.

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The product for use at home was received by 20 people, mainly from the medical, scientific and administration staff of the Institute, registered in the research panel of the Institute, who are caregivers of infants and children, in accordance with its intended use and test criteria. 20 completely completed questionnaires were analyzed children aged from 2 weeks to 9 months (15 girls, 5 boys). Infants under 6 months of age constituted 75% of the research group (17 people). As the survey deadline expired, users completed an electronic survey on product features, giving ratings on a scale of 1 to 5 in four main categories. The survey was supplemented by in-depth interviews, extending the opinion about the product, conducted by an expert with five randomly selected users.

Product evaluation criteria

  • Design and aestheticsishape, design, size, size, colors
  • Quality and durabilityistandard of workmanship and finish, wear during use and cleaning
  • Safety of use and hygiene
  • Functionality and comfort of useiapplication, product suitability, implementation of the functions declared by the manufacturer, sensory perception, user-friendliness of the materials used, ease of use, easy to keep clean, store
  • Packaging and instructions for useithe appearance of the packaging, including shape and colors, packaging, accessibility of instructions for use
  • Attitude towards the product / brand and the level of satisfaction with useisubjective user assessment of product recommendation and product quality / price ratio
  • 100%of survey participants found the product very good (75%) or good (25%)
  • 80%study participants will recommend this product to their friends
  • 100%study participants considered the shape of the bottle to be very good (90%) or good (10%)
  • 95%study participants considered the shape of the pacifier to be very good (85%) or good (10%)
  • 100%study participants rated the durability of the product very positively
  • 100%study participants considered the quality of the bottle and teat to be very good or good
  • 95%study participants assessed the anti-colic properties of the product as very good (70%) or good (25%).
  • 90%study participants found the material from which the bottle was made to be very good
  • 100%study participants found the material from which the pacifier was made to be very good
  • 100%participants assessed the self-sterilization process of the product in a microwave oven as very positive
  • 100%users rate that the product is easy to wash and prepare for next use as very good (85%) or good (15%)
  • 100%study participants rate the safety of using the product as very good (95%) and good (5%)
  • 100%users rate the design or colors of the product very positively

Comments from testers

Paulina, Laura's mother (1 month)

The bottle fits well in the hand and does not slip. It is made of good quality material - it has not changed despite regular washing and steaming. The scale hasn't worn off either. My daughter likes the pacifier and had no problems with sucking from the bottle. The material of the pacifier does not stretch and is durable. The bottle is nicely made and has delicate colors. The only drawback is the measuring cup, which starts at 60 ml. My daughter is a premature baby, sometimes I need to give her 20-30 ml, and then it is difficult for me to measure it precisely.

Katarzyna, Zosia's mother (4 months)

Very good bottle. My child rejected the previous one, but this one had no problem. The bottle can be disassembled into several elements and is therefore easy to wash. It does not leak and is exceptionally beautiful.

Barbara, Klara's mother (6 months)

The bottle is made of thick plastic and does not bend under pressure. Filled with milk, it is not very light, but its weight is acceptable. All the elements of the bottle fit together, but you have to be careful when assembling it, it may leak if it is not assembled properly. The bottle is durable and looks like new after a few weeks of use.

Rose, mother of Celine (4 months)

The bottle fulfilled its role 100%. You can unscrew the bottom and it is easy to clean. A big plus is the possibility of self-sterilization. Another advantage of the bottle is the measuring cup on the bottle cap. It would be useful to have an inverted measuring cup to control how much milk is left in the bottle (the measuring cup only starts from 60 ml). The flow in the teat suited my daughter, she did not choke while sucking. The bottle is a bit too big and heavy for my daughter, she can't hold it on her own. It is made in calm colors.

Anita, Pola's mother (3 months)

The bottle worked well, I will definitely buy another size. I appreciate the simplicity of use, washing and sterilization. Nice idea with the measuring cup placed on the overlay. The pacifier is of good quality, does not lose elasticity, is very soft and smooth. I recommend!

Agata, Tosia's mother (1 month)

Very nice bottle. Its use did not disturb natural breastfeeding. The bottle is nice and aesthetically made. Frequent use has left no traces on it. The package comes with extensive instructions. The self-sterilization function is practical.

Daria, Łukasz's mother (3 months)

The bottle and pacifier are eagerly accepted by the baby. Previously, I breastfed, now alternately. Feeding through this bottle does not cause flatulence or swallowing air. While eating, you can hear the bottle venting.

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